The Intuitive
Transformer
We transform AI ideas into products people love—
with vision, value, and velocity.
“IF YOU COULD DO IT YOURSELF,
YOU'D HAVE DONE IT ALREADY”
It's pretty clear that most transformation efforts fail. Sometimes spectacularly!
Change is hard. Courage is hard.
Most CTOs
build systems.
Most designers
build interfaces.
Most builders
ship features.
We architect experiences that scale: People, Process, Product.
Meet Joel Massicotte
The Intuitive Transformer
CEO and Founder, Evolve Then Inc.
Vision-led · Value-driven · Execution-fueled
For 20+ years, we've architected transformation across telecom, automotive, fintech, retail, and public sector.
We pioneered cloud-native architecture before the term existed. We built OTA systems for global automotive platforms. We led digital transformations from startup to IPO.
Then AI gave us a superpower:
AI tools like Cursor and Windsurf let us build complete applications in days. But here's what most AI builders miss—
“Speed without intention is just noise.
Features without value create friction.
Systems without psychological safety don't scale.”
We combine:
- ✓20+ years of technical excellence
- ✓AI-accelerated rapid development
- ✓Emotional intelligence as strategic advantage
We don't just build AI products.
We transform how organizations create, connect, and scale.
Trusted By Industry Leaders
...and more to come
How We Transform
Evolve Then Inc.
Three distinct ways to work with us—each designed for velocity, intention, and impact.
AI Product Transformation
“From vision to shipped product—with calm urgency”
- ✓Rapid AI development (Cursor-accelerated)
- ✓Cloud-native architecture
- ✓DevSecOps integration
- ✓EQ-driven UX design
Outcome: Launched AI product that scales AND connects
Fractional CTO/Product Leadership
“The Intuitive Transformer as your strategic partner”
- ✓Vision clarity & strategic direction
- ✓Technical excellence at scale
- ✓Psychological safety building
- ✓Relational momentum leadership
Outcome: Transformation velocity with precision
Digital Transformation
“Multi-sector breakthroughs with value at scale”
- ✓Cloud modernization & AI enablement
- ✓Intentional scale across tech & culture
- ✓M&A integration expertise
- ✓Transformation by design
Outcome: Systems that evolve gracefully
The Intuitive Transformer Advantage
Evolve Then Inc.
What makes this different? Three core principles that power everything we do.
Calm Urgency
We accelerate toward outcomes with deliberate momentum—building AI products in weeks while maintaining strategic composure. No chaos, just velocity with intention.
Trust Before Tactics
We build psychological safety first—in teams AND in user experiences. Your users shouldn't feel judged by your AI. They should feel seen, understood, valued.
Relational Momentum
We create progress through influence and clarity—leading teams with vision that inspires action, designing products with value that drives adoption.
Why Emotional Intelligence Powers Technical Excellence
Most leaders see EQ as a “soft skill.” We see it as the operating system for modern transformation.
Teams take calculated risks (psychological safety)
Products earn trust (emotional clarity)
Change inspires rather than alienates
Systems scale WITH culture, not despite it
Emotional strength isn't a leadership bonus—it's how modern CTOs win.
Multi-Sector Transformation
20+ years architecting change across industries
Automotive
OTA architecture for Jaguar Land Rover—enabling seamless updates and connected vehicle experiences
FinTech
Dual-cloud migration for IPO-stage insurer—balancing compliance with innovation velocity
Telecom
Music subscription platforms with behavioral analytics—driving category-defining engagement
Retail & SaaS
Agile + DevOps modernization at scale—transforming legacy systems into responsive platforms
Public Sector
National IoT platforms and applied AI for justice systems and public services
AI Products
3 custom AI applications shipped in months—from GPT concepts to production-ready products
Ready to Transform?
Evolve Then Inc.
Whether you need an AI product built, fractional leadership, or digital transformation—let's explore how we can work together.
Book Your Discovery Call
Based in Canada · Working globally · Available for fractional engagements